The Meta Description Tag
Posted by Mike on November 24, 2011 · Leave a Comment
The keywords and phrases you use in your Meta description tag may not affect your page’s ranking in the search engines, but this tag can still come in handy in your overall SEO and social media marketing campaigns.
What Is the Meta Description Tag?
It’s a snippet of HTML code that belongs inside the
section of a web page. It is usually placed after the Title tag and before the Meta keywords tag (if you use one), although the order is not important.The proper syntax for this HTML tag is:
<META NAME=”Description” CONTENT=”Your descriptive sentence or two goes here.”>
If you’re using a content management system (CMS), look for a field to fill out that’s called Meta Description, or possibly just “Description.”
Many years ago, the information contained in a Meta description could slightly help a page rank highly for the words that were contained within it. Today, neither Google, Bing, nor Yahoo! use it as a ranking signal.
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Filed under Basic knowledge, SEO · Tagged with marketing campaigns, seo, social media
Gear Up Your Site For Social Media Marketing
Posted by Mike on November 7, 2010 · Leave a Comment
The year 2006 saw the emergence of social media. If you are engaged in operating a website, you must realign your site to exploit the popular social media sites for increased traffíc.You should also introduce social media components to your site because web users are experiencing these new forms of interactions on more and more sites and they may have an expectation of the same from your site also.
If you want to attract repeat visitors and want them to stay longer, your focus this year should be on the social aspects of your site.
Social media uses technologies like RSS, blogging, podcasting, tagging, etc. and offers social networking (MySpace, Facebook), social video and picture sharing (YouTube, Flickr), and community-based content ranking (Digg, MiniClip) features.
The central theme of these sites is user generated content used for sharing among the end-users. The social aspects of these sites are to allow users to setup social communities, invite friends and share common interests.
You don’t have to change your site completely within a month or so to take advantage of these new technologies. Introduce small changes incrementally throughout the year and you will be on your way to meet these new challenges.
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Filed under Social Media · Tagged with blogging, community-based content, Digg, Facebook, Flickr, MiniClip, MySpace, picture sharing, podcasting, RSS, social media, social networking, social video, tagging, twitter, YouTube
