Ten Stories That Can Sell Anything
Advertising is all about telling your marketing story: a story that your audience can relate to, so that it builds confidence and credibility in your ability to deliver your product or service.
A well-crafted business story invites your audience to open a dialogue with you, a line of communication that will ultimately lead to a customer and sale for you, and a sense of satisfaction and accomplishment for your new client.
Effective marketing stories are about universal truths and primal needs; they provide a cathartic emotional experience for your audience. There is no point in spending a lot of money on advertising until you have identified that fundamental change your product or service provides to your audience.
Once you have isolated that hidden quality in what you do, you can then develop a video, audio, or print campaign that delivers your message in a memorable, meaningful manner that audiences will respond to.
There are only so many stories you can tell and the art of advertising, or corporate storytelling, is the ability to present that story in fresh new ways.
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Knowing Your Visitors Through Website Traffíc Analysis
Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data. Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don’t understand how to apply it to your particular business and website. Let’s start by examining the most basic data – the average visitors to your site on a daily, weekly, and monthly basis.
These figures are the most accurate measure of your website’s activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.
Traffic Analysis
There is often a great misconception about what is commonly known as “hits” and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.
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