Making Your Site Search Engine Friendly – Spiderability
One of the keys to obtaining top rankings, or ANY rankings for that matter is making sure that the search engines can properly spider and index your site. This means doing whatever you can to make sure the search engines are able to reach each page of your site as easily as possible.When I talk to my clients about spiderability, I’m generally referring to two things…
1) Are all the links in the site true hyperlinks that can be picked up properly by the search engines.
2) Are all the pages within the site reachable within 2-3 clicks from the homepage.
So let’s go over the above two areas of concern.
1) Hyperlinks. This may seem almost silly, but you would be amazed at the number of sites I run into when doing consultations and website analyses that have non-standard hyperlinks. By “non-standard”, I’m referring to javascript generated hyperlinks or hyperlinks embedded within flash files.
There is nothing inherently wrong with javascript or flash when used properly, but the simple fact is that javascript and flash are NOT search engine friendly. Google is pretty much the only engine that is able to pick up links within javascript or flash code. At this time, I have seen no evidence that either Yahoo or MSN have this ability.
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What You Need to Know About IP Addresses
If you are new to the internet, often times things can seem quite overwhelming. People throw around terms like IP addresses, name servers, hosting, ftp, etc. In this article we are going to cover IP Addresses. You’ll learn exactly what they are and how they apply to search engine optimization (SEO).
IP Address stands for Internet Protocol Address and is currently made up of four “octets” or numbers separated by a period. Each octet can be a number from 0 to 255 .
Some examples of valid IP addresses are – 1.123.150.243, 35.35.36.10, 240.216.1.80
There is also a new standard for IP addresses that is slowly being launched called IPV6 (IP version 6). IPV6 numbers look quite different from our current IP addresses.
An example of an IPV6 IP address is -
2001:0db8:85a3:08d3:1319:8a2e:0370:7334
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8 Tips To Create A Landing Page
Introduction
You need copy for your landing page but you’re not sure where to start. First let’s clarify what we mean by a landing page. A landing page can be a page that visitors come to after clicking on a promotional banner or link. Ultimately, the landing page must convince the visitor that they should stay on your site. You may also have a goal that you want accomplished, such as:
- Signing up for a newsletter or filling out a form
- Buying a product
- Reading informational pieces
What’s going to keep them there? The structure, the language, and the visual appeal all play a part of it. Check out these tips to create a great landing page, or reinvent the one you already have.
The Structure
People arrive at your site looking for answers. They scan to see if they’re in the right place and assess whether it’s going to be a quick and easy visit or a long grinding one. Your landing page is the welcome wagon inviting them in and feeding them the information they need. The structure of the page will either pull them in and encourage them to fulfill your goal, or distract and cause them to cut out of there before getting the whole picture.
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