14 Popular SEO Myths Examined

Posted by on November 26, 2011 · Leave a Comment 

With so much misinformation about SEO having been dispensed over the years, it’s hard to know what’s true and isn’t true – making it all the more difficult to separate the proverbial wheat from the chaff, as it were. Concerned about the potential harm misinformation about SEO can ultimately cause, I decided to compile an alphabetical listing of the most popular and persistent SEO myths, to either debunk or confirm their factuality.

1. Adwords

Since the arrival of Google Adwords, there has been an ongoing debate over whether or not running an Adwords campaign can improve search engine rankings. Ultimately, only Google knows the answer to that question for sure. However, to my knowledge, there is no credible evidence to support the notion that Adwords can improve your search engine ranking. If there were indeed concrete evidence to the contrary, it stands to reason, everybody would just start an Adwords campaign to boost their rankings.

2. Anchor Text

Although it can be other colors, anchor text is typically the blue, hyperlinked text you see on a web page – the words that you click onto take you to another page. For example:
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The Meta Description Tag

Posted by on November 24, 2011 · Leave a Comment 

The keywords and phrases you use in your Meta description tag may not affect your page’s ranking in the search engines, but this tag can still come in handy in your overall SEO and social media marketing campaigns.

What Is the Meta Description Tag?

It’s a snippet of HTML code that belongs inside the section of a web page. It is usually placed after the Title tag and before the Meta keywords tag (if you use one), although the order is not important.

The proper syntax for this HTML tag is:

<META NAME=”Description” CONTENT=”Your descriptive sentence or two goes here.”>

If you’re using a content management system (CMS), look for a field to fill out that’s called Meta Description, or possibly just “Description.”

Many years ago, the information contained in a Meta description could slightly help a page rank highly for the words that were contained within it. Today, neither Google, Bing, nor Yahoo! use it as a ranking signal.
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What You Need to Know About IP Addresses

Posted by on November 21, 2010 · Leave a Comment 

If you are new to the internet, often times things can seem quite overwhelming. People throw around terms like IP addresses, name servers, hosting, ftp, etc. In this article we are going to cover IP Addresses. You’ll learn exactly what they are and how they apply to search engine optimization (SEO).

IP Address stands for Internet Protocol Address and is currently made up of four “octets” or numbers separated by a period. Each octet can be a number from 0 to 255 .

Some examples of valid IP addresses are – 1.123.150.243, 35.35.36.10, 240.216.1.80

There is also a new standard for IP addresses that is slowly being launched called IPV6 (IP version 6). IPV6 numbers look quite different from our current IP addresses.

An example of an IPV6 IP address is -
2001:0db8:85a3:08d3:1319:8a2e:0370:7334
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